The award winning Colgate Bright Smiles, Bright Futures® global oral health education program continues to spread smiles to children everywhere. Colgate BSBF school program has been re-launched in 2005. The program helps in spreading awareness of the importance of oral care among children and families worldwide. The re-launch presents new and more thrilling video, classroom and take home materials. Colgate Bright Smiles, Bright Futures new program: Dr. Rabbit and the Legend of Tooth kingdom expands the learnings of the original BSBF program. It also features and 360 degree approach targeting partnerships with teachers, parents, the profession, and the community.