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Fairs, Festivals and Exhibitions
Colgate-Palmolive's participation in fairs, festivals and exhibitions is now a regular feature of the marketing calendar. These brand building initiatives offer an opportunity to interpret consumer trends and generate insights in the changing market environment. CP offers tailored consumer packages and product mixes for all socio economic segments in these exhibitions.
Besides these exhibitions, CP also capitalizes on national events like Basant & Eid Festivals. Active corporate presence in these events provides good opportunities for trial generation and consumption building of all CP brands.
Customer Marketing Initiatives
In the light of increasing competition at the point of sale, category management initiatives have become key in building brand recall and increasing in-store presence. To serve the expanding needs of trade and channels, Customer Marketing through its various initiatives and activities contribute towards improved trade relations, customer profitability and satisfaction.
MAP Award
For the second consecutive year, Colgate-Palmolive (Pakistan) Ltd. was declared the winner of the Corporate Excellence Certificate for the year 2002 in Chemical and Allied sector in Business and Industrial category by the Management Association of Pakistan. |
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Events - Consumer Connectivity
