Palmolive Naturals Relaunch: July 2007
Palmolive Naturals has been relaunched as superior quality beauty soap, containing 100% natural ingredients that will delight you with skin benefits you can feel & experience, enhancing your natural beauty. This new bundle comprises of new formulation, winning fragrances, & attractive packaging that appeals to all.

The product is currently in the trial stage and affordable sachet packs have been launched in an attempt to gain acceptance from various socio economic segments.

Softlan Fabric Softener Launch - October 2003
As part of the company's strategy of introducing second generation product concepts, Softlan, the fist fabric softener manufactured in Pakistan, was launched. Its test launch is expected to provide the company with first-to-market benefits in a segment expected to have significant potential in the future.

The product is currently in the trial stage and affordable sachet packs have been launched in an attempt to gain acceptance from various socio economic segments.

Colgate Relaunch - October 2003
Leveraging our brands through the introduction of innovative new products and the restaging of our existing brands is a key determinant of our strong competitive position.

Colgate toothpaste is the main driving force behind the Oral Care business, contributing towards consistent and profitable growth. Colgate Maximum Cavity Protection toothpaste, a key equity driver, was relaunched last year with a new improved germ fighting formula containing micro particles of calcium and active fluoride that help keep teeth healthy and strong.

The relaunch was accompanied with a hard hitting advertising campaign highlighting the importance of protection against cavities.

Colgate works hand in hand with the Pakistan Dental Association (PDA) to leverage its quality perceptions and oral health awareness in the masses. This is one of the many consumption building activities which have been pioneered by Colgate in Pakistan.

Brite relaunch – April 2004
Since its introduction in 1981, Brite has become a powerful detergent brand with which consumers have a long standing familiarity. In April 2004, a new improved version of Brite, reinforced with an innovative formulation designed for enhanced stain removal and dirt cleaning action, was launched. Brite is the only detergent in Pakistan which has the benefit of colour brightness and fibre protection.

Colgate Herbal White Launch – July 2004
Colgate Herbal White was launched in July 2004. It safely polishes your teeth to help restore their natural whiteness and shine. It's unique formula combines the expert science of Colgate with nature's best ingredients. Colgate Herbal white contains:
Lemon extracts; to remove dirt
Saunf; for freshness in breath
Fluoride and Calcium; for strong, healthy teeth
Pearl Powder; for shining whiteness.